Manchester radio station’s Key103 Mission Christmas is on full alert and getting ready to add a sparkle to the lives of many underprivileged children from the Greater Manchester area. Launched as part of the Cash for Kids incentive, Mission Christmas will allow young careers, who would otherwise have to buy and wrap their own presents and many young children the chance to experience the excitement of Christmas, despite their circumstances.

Growing Poverty
There are 153,000 children living in poverty in the Greater Manchester area, that means 1 in every 3 families cannot afford the luxury of Christmas. It’s not just the unemployed, 58% of families classified as living in poverty have at least one parent who works. However, with rent utility bills and basic food on the table, Christmas treats are just not an option.

Inspiration for Donation
Inspired by their late friend, who annually gave up his time to volunteer to help make underprivileged children’s Christmas a little cheerier. Mark Press (DexShell), Joel Tobias (CY4OR) and Paul Trevor (Data Space) got together to see how they could continue their friend’s Christmas legacy.  As they searched for inspiration they saw an opportunity in ‘Mission Christmas’, approached the radio station and offered 30 helicopter rides over Manchester.

DexShell’s Managing Director Mark Press explained, “We know its not even scratching the surface, but we hope that our gifts will put a smile of excitement on the children’s faces on Christmas morning.” adding “We had to do something, poverty in the UK is immense and through no fault of their own, children miss out on the magic that the rest of us take for granted. Paul, Joel and I wish all the children a very happy Christmas and look forward to seeing their faces on the day of the Christmas flights”.

With the help of Cash for Kids and its supporters, these parents don’t have to tell their kids Santa won’t be visiting this year.  Last years campaign donated gifts to the value of £1.6m; this year is hoped to be even greater.

The lucky children, accompanied by an adult, will board their own helicopter with their own captain. The flights will then take off for a tour over the skies of Manchester. Possibly seeing sights such as The Etihad Stadium, Old Trafford Stadium, the Coronation Street set, Urbis, The Big Wheel to Beetham tower or the impressive Piccadilly Gardens.